A freelancer should only bid on a project on the freelancing marketplace with which he resonates himself. In other words, bid on projects which you find related to your skillset and expertise. Never undertake a project which could cast a slur upon your profile. Employer posts multiple projects and obviously different from each other, therefore while becoming part of the bidding process, every bid must be different for every project.
It does not only include the price but also a catchy proposal (encompassing AIDA) to ignite a call to action. Also, explain who you are and what you can do to get this job done. Follow the principles of copywriting by focusing on Consideration / You Attitude essential for business communication.
Keep in mind the following before you place a bid on a project that;
- The project matches your expertise.
- The client payment method is verified.
- The client has a previous payment history, which means that the client usually paying on time.
7 Rangi Formula:
7 rangi formula finds its roots in the discussion between Mr. Hisham Sarwar (Renowned Freelancer and Blogger) and Mr. Yousuf Salahuddin (Grand Son of Allama Muhammad Iqbal) relatively regarding the letter of Allama Muhammad Iqbal. Later on, when Mr. Hisham Sarwar analyzed the lessons learned from that particular letter and put the same into practice. It had brought notable results. He taught these lessons to others which had been so fruitful for them too.
For a winning Bid, you need to state; who you are, what can you do, your portfolio, closing & ending.
A good proposal and a bid should contain major elements of the 7 Rangi Formula given as under;
1- Greetings (Hello, Client Name) never write, Good Morning, Good Evening or Good Night.
2- Restating Employer Project
Let the potential client know that you have read the project proposal completely. It gives the client a sense of comfortability that you have actually gone thru the project placement and it matches your expertise. So whatever the client has explained in detail you have to summarize in a maximum of four lines.
You can write “I have thoroughly read your project and I understand you are looking for a WordPress web developer who is efficient and proficient in XYZ and can create a bug-free secure website according to your instructions.
3- Introduce yourself
Talk about your area of expertise – and don’t try to overrate or oversell yourself. You can write “I am a web developer who is an expert in WordPress, Shopify or PHP, etc. with one year of experience and I can create a nicely coded website which is mobile responsive, fast, and works well on laptop and desktop”.
4- What ‘I’ can do for an employer?
YOU ATTITUDE
You can write “I have gone thru your website and identified these problems. If it is a new website, tell the client that I can create a website having the following features (List down those features) within a certain number of days. I offer unlimited revisions because your satisfaction is my priority and I will not dissatisfy you”. Always follow You-Centric Approach.
5- Portfolio
Your portfolio is your previous work. As a beginner, you do not have a portfolio. Therefore, you should reach out to the people around you looking for the expertise you have. Place a request before them to provide you with work for free. It shall help you polishing your skill and you are investing your time towards a goal, which is to create a portfolio.
If you already have got a portfolio. You can write “You can watch my diversified portfolio at (link). Make sure that the samples which you are uploading are appropriate for the job and represent your best work.
6- Free mockup/Question
A magic trick that is used to attract the client’s interest when you Bid on a Project on the Freelancing Marketplace. Typically, they are motivated to take up this offer.
It goes like this, I would like to offer you a FREE Website mockup keeping in view your project requirements, and so you can see my web development ability. Are you interested?
Or if you can’t give a free mock-up offer, then give the client a recommendation. “Hey look, I understand that you want to get a website developed for ABC Company. How about showing 360-degree videos. Is that something you are interested in?
You can ask a question. “Hey listen, Can you create a 360-degree video”? Imagine what would be the client’s response. Definitely, the client is going to come back and say No I don’t know how to do it? You can give clients your YouTube video link wherein you are telling about creating a 360-degree video using smartphones. Congratulations! You have created a successful connection. That’s it.
Include your watermark while posting your samples to protect your work.
7- Bid Closing
I look forward to hearing from you.
It is not mandatory to follow the 7 Rangi formula in its letter and spirit when you Bid on a Project on the Freelancing Marketplace. It must be noted down that the employer posts multiple projects and obviously different from each other, therefore while becoming part of the bidding process, every bid must be different for every project. You need to know about different cultures. Create a connection and that’s all about business development.
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